The food and beverage industry continues to transform, especially in terms of product innovation and marketing strategies. One raw material that deserves attention is the use of flavor in ready-to-eat packaged products. Flavor has opened up opportunities for MSMEs and startups to improve the quality of their products to compete in an increasingly competitive market with diverse product choices.

The use of flavors can be an effective strategy in marketing food or beverage products. By using flavors, companies can create unique and customizable flavors to suit consumer tastes. This makes food and beverage products more attractive and can provide a more personalized experience for consumers. 

Not only that, one of the main advantages of flavors is their flexibility in creating consistent flavors in ready-to-eat packaged products. This means that flavors can give food companies the opportunity to bring diverse flavors inspired by real food, such as Thai sauce flavors, Korean Kimchi and even Rendang, especially in the flavors created by Falmont. Falmont has an experienced R&D team, so in creating a wide range of flavors, Falmont can guarantee the deliciousness and consistency of the flavors.

Flavors are widely used in various fast food and beverage products to enhance their flavor and appeal to consumers. Some examples of food products that commonly use flavors include:

• Sauces, such as barbecue sauce, pasta sauce, and dipping sauces.
• Instant foods, such as instant noodles, cup noodles, instant meatballs, cereals and snacks.
• Hot spices, such as packaged instant chili sauce and even spicy seasonings.
• Beverages, such as milk, brewed beverages to syrups

These products rely heavily on the use of flavors, as they help maintain flavor consistency and longevity. In addition, the use of flavors can also produce high-quality products with lower production costs, thus increasing the profit of MSMEs and startup businesses. This is because flavors tend to be more concentrated, so by using less flavor ingredients, food companies can achieve the desired taste.

Innovations made by food and beverage companies on the scale of MSMEs and startups are very important in the midst of increasingly competitive market competition. By working together with innovative flavor companies such as Falmont, MSMEs and startup companies can maximize the advantages of these flavors to develop high-quality products and meet consumer demand. Not only that, with Falmont, MSMEs and startups can deliver products that are not only delicious but also have unique flavor characteristics and are easily recognizable by consumers.