The food and beverage industry continues to transform, especially in terms of product innovation and marketing strategies. One raw material that deserves attention is the use of flavor in ready-to-eat packaged products. Flavors has opened up opportunities for MSMEs and startups to improve the quality of their products to compete in an increasingly competitive market with diverse product choices and various flavors.

The use of flavors can be an effective strategy in marketing food or beverage products. By using flavors, companies can create unique and customizable flavors to suit consumer tastes. This makes food and beverage products more attractive and can provide a more personalized experience for consumers. 

Flavors offer flexibility in creating consistent tastes in packaged products, inspired by real foods like Thai sauce or Rendang. Falmont’s experienced R&D team guarantees delicious, consistent flavors.

Flavors are widely used in various fast food and beverage products to enhance their flavor and appeal to consumers. Some examples of food products that commonly use flavors include:

• Sauces, such as barbecue sauce, pasta sauce, and dipping sauces.
• Instant foods, such as instant noodles, cup noodles, instant meatballs, cereals and snacks.
• Hot spices, such as packaged instant chili sauce and even spicy seasonings.
• Beverages, such as milk, brewed beverages to syrups

These products rely heavily on the use of flavors, as they help maintain flavor consistency and longevity. Using flavors can create high-quality products with lower production costs, increasing profits for MSMEs and startups. Flavors are concentrated, allowing companies to use less while achieving desired taste.

Innovations made by food and beverage companies on the scale of MSMEs and startups are very important in the midst of increasingly competitive market competition. By working together with innovative flavor companies such as Falmont, MSMEs and startups companies can maximize the advantages of these flavors to develop high-quality products and meet consumer demand. Not only that, with Falmont, MSMEs and startups can deliver products that are not only delicious but also have unique flavor characteristics and are easily recognizable by consumers.