Street food has become an integral part of daily life in many countries. With its affordability, accessibility and unique flavors, it appeals to a wide range of people. Street food not only satisfies culinary cravings but also reflects rich local cultures and traditions in many parts of the world. The uniqueness and variety of flavors offered by street food makes it a special attraction for culinary connoisseurs.

Street Food Trends: A Golden Opportunity for F&B Companies

The growing popularity of street food opens a great opportunity for F&B companies to innovate. By adopting trending street food flavors, companies can attract consumers seeking new taste experiences. This innovation enriches the product portfolio and increases consumer engagement with unique global flavors.

Why should F&B Companies Adopt Street Food Flavors?

Adopting street food flavors can be an effective strategy for F&B companies to increase product appeal. Here are some of the benefits:

• Attract New Customers: By offering unique and unusual flavors, products will be more appealing to consumers who are looking for something different.
• Strengthen Brand: Adapting street food flavors can give a brand an innovative and adaptive image, showing that the company is ready to follow trends and listen to consumers’ desires.
• Increase Sales: Products with exciting new flavors will drive increased sales, especially among consumers who want to try something new.

Street Food Recommendations and Their Flavor Characters

Here are some street food recommendations along with their country of origin and flavor characteristics that can be adapted:

Tteokbokki (South Korea): This dish is famous for the spicy and sweet flavor of the gochujang sauce, and the chewy texture of the rice cakes.

Takoyaki (Japan): These flour balls filled with octopus pieces are savory and topped with takoyaki sauce, mayonnaise, and bonito flakes.

Seblak (Indonesia): Seblak has a strong spicy flavor with a distinctive aroma of Cutcherry, usually containing soaked crackers, vegetables, and protein such as egg or chicken.

Rujak (Malaysia, Singapore and Indonesia): A fruit and vegetable salad with a spicy, sweet and sour peanut sauce, giving it a fresh taste sensation.

Kimbap (South Korea): Rolled rice with various fillings such as vegetables, meat, and eggs, has a savory and slightly sweet taste from sweet soy sauce.

Flavor Applications in F&B Products

F&B companies can apply these street food flavors into various products, such as:

• Instant Noodle and Cup Noodle: Presenting tteokbokki or seblak flavors to provide a different culinary experience.
• Snacks: Cassava chips, potato chips, and puffy snacks with takoyaki or salad flavors will attract consumers who like snacks with unique flavors.
• Instant Sauces and Condiments: Tteokbokki sauce or seblak can be sold as ready-to-use products that make it easy for consumers.

F&B companies need to collaborate with flavor companies like Falmont, which has experienced R&D teams and flavorists. Falmont uses modern technology to create authentic flavors tailored to F&B product needs. As a flavor company, Falmont offers innovative solutions for the flavor needs of F&B products. With its experienced R&D team and flavorists, Falmont creates authentic flavors that align with market trends. Collaboration with Falmont will help F&B companies deliver products with unique and interesting flavors, strengthen brands, and increase customer satisfaction.

Bringing flavors into F&B products is about providing new and exciting experiences for consumers. With the right flavor innovation and cooperation with reliable flavor company, F&B companies can strengthen position in the market.