Jam is a very familiar product in every home. It serves as a breakfast companion, a pastry filling, and a snack spread. However, in a very competitive market, many jam products are still stuck with artificial flavors that feel flat or “one-dimensional.” The flavor presented is often just sweet, without the complexity and authenticity of the real fruit. This is a great opportunity that is often missed. A jam with an authentic and rich flavor profile can significantly increase a product’s value and appeal. It transforms the eating experience from ordinary to special. For that reason, it is important for F&B business owners to understand the flavor trends that consumers are now seeking.
5 Flavor Trends Dominating the Jam and Spread Market
Here are five flavor profiles that are predicted to continue dominating the jam market and become consumer favorites.
1. Strawberry
A classic, yet timeless. The trend is moving towards a more authentic strawberry flavor. No longer just a sweet red taste, but a balanced flavor profile. There is the sweetness of a ripe fruit, balanced with a slight touch of fresh acidity that awakens the appetite.
2. Blueberry
Just like strawberry, blueberry is a favorite flavor whose demand remains stable. Consumers are looking for a deep and rich blueberry jam flavor. Its profile must have the characteristic sweetness of berries, a little acidity, with traces of the earthy and floral aromas that are hallmarks of real blueberries.
3. Pineapple
This tropical flavor offers a bright freshness. A superior pineapple jam has a perfect balance between sweet and sour. Its sharp acidic taste or “zing” is ideal for pastry fillings or bread spreads, as it can balance the sweetness of the dough.
4. Pandan
This is the “green gold” of Southeast Asia that is becoming increasingly global. Pandan-flavored jam offers something truly unique. Its aroma is very fragrant, with a distinctive flavor profile often described as a blend of vanilla, coconut, and fresh grass. This is the right choice for product differentiation.
5. Rich Belgian Choco
For the premium and indulgent segment, Belgian chocolate spread is the champion. The key is in the word “rich.” Its flavor profile must be intense, complex, with the characteristic bitter notes of high-quality dark chocolate. This provides a luxurious eating experience, different from ordinary chocolate spreads that tend to be just sweet.
Production Challenges and the Role of a Flavor Company
Recreating this complex and authentic flavor profile consistently on a large scale is a challenge. The quality of natural fruits varies greatly depending on the season and origin. Processing methods like heating can also damage the original aroma and taste of the fruit.
This is where the expertise of a professional flavor company plays a crucial role. A flavor manufacturing company has the technology and expert team to lock in the desired sensory profile. They can create a strawberry flavor that tastes freshly picked or a pineapple flavor with precise acidity levels.
Using high-quality flavors ensures that every production batch has an identical taste standard. The production process also becomes more efficient, as there is no longer a need to process complicated raw materials.
Create Jam Products with Falmont Flavors
To win the competition in the jam market, a brand must be able to deliver the best flavor quality. Collaborating with the right partner is the key to achieving this.
Falmont Flavors is a leading flavor manufacturing company in Asia with deep expertise in creating authentic flavors for various applications, including jams. The flavorist team at Falmont Flavors is dedicated to developing flavors that are not only delicious but also stable and able to perform best in the final product.
With technical expertise and a deep understanding of the market, Falmont Flavors is ready to help every F&B business elevate its jam products to the next level. Contact Falmont Flavors to discuss how these flavor trends can be realized in successful jam products on the market.