The development of technology, especially in the field of media and communication, has played a major role in introducing and expanding the recognition of Asian food to the world. Through platforms such as movies, dramas, and social media, Asian food has gained tremendous exposure. Korean dramas, for example, often feature appetizing eating scenes, making audiences around the world curious and eager to taste the various dishes featured. Likewise, movies from Japan and China often showcase the beauty and deliciousness of their cuisine, making Asian food more recognized and sought after by many.
Reasons why Asian food is now so popular among the world community
Diversity of Ingredients and Spices
Asian food is known for its diversity of ingredients and spices. Each country in Asia has a unique combination of spices that give their cuisine its distinctive flavor. For example, Indian cuisine is known for its rich use of spices such as turmeric, cardamom, and cumin, while Thai cuisine relies on the perfect combination of chili, lemongrass, and kaffir lime leaves.
Diversity of Flavor Combinations
Asian food offers complex and often surprising flavor combinations. From spicy, to sweet, to sour, to savory, all of these flavors can be found in a single dish. For example, Thai cuisine often combines sweetness from palm sugar, saltiness from fish sauce, sourness from lime, and spiciness from chili.
Reflects the Culture and Traditions of the Local People
Every Asian dish reflects the culture and traditions of the local people. The cooking process passed down through generations, the ingredients used and the way they are served all reflect the history and values of the culture. For example, sushi from Japan is not only a food but also a representation of craftsmanship and simplicity in Japanese culture.
Attractive Presentation
Asian food is also known for its interesting and artistic presentation. Many Asian dishes are presented with beautiful garnishes and striking colors, making them not only palatable but also a feast for the eyes. For example, bento boxes from Japan are neatly and colorfully arranged, making them look very appetizing.
Offers a Different and Exotic Dining Experience
Asian food can offer a different and exotic dining experience. Many dishes are unique and different from Asian food, both in terms of flavor and texture. For example, dim sum from China provides a unique eating experience because it serves food in small bite sizes, so it can be tasted in one sitting.
Popularity of Asian Food in F&B Business
The popularity of Asian food can be utilized by F&B companies to provide retail food with Asian flavors. With the growing interest in Asian food, companies can introduce ready-to-eat products inspired by Asian cuisine.
Examples of Asian Foods that can be Applied to Ready to Eat Foods
Some examples of popular Asian specialties that have been applied to ready-to-eat foods include rendang from Indonesia, laksa from Singapore, nasi lemak from Malaysia, and pho from Vietnam. These flavors can be adapted into products such as instant noodles or cup noodles, as well as light snacks such as potato chips, cassava chips and puffy snacks. These innovations allow consumers to enjoy authentic Asian flavors in a convenient and easy way.
To realize these products, F&B companies can work with credible and experienced flavor companies, such as Falmont. This collaboration is important to ensure that the Asian-inspired flavors remain authentic and intense, even in the form of ready-to-eat products or snacks.
Falmont is a flavor company in Asia that has the ability to create flavors with accurate and authentic taste. With its experience and expertise, Falmont can create flavors inspired by Asian food without losing the essence and distinctiveness of the taste. The partnership with Falmont will ensure that retail food products can deliver authentic and satisfying taste experiences to consumers around the world.
With the combination of technology, culinary diversity, and cooperation with flavor companies like Falmont, this food can continue to captivate the hearts and palates of the world, strengthening its position as one of the most exciting and appreciated cuisines globally.