Explore our blog to gain insights into the latest flavor trends and how we can help meet your product needs.
The K-Wave, or Korean Wave phenomenon, has changed the global cultural landscape. Its influence not only dominates the world of music and film but has also strongly penetrated the culinary world. Consumers across Asia, and…
Today’s global culinary map is driven by flavor adventurers. Consumers, especially Generation Z and Millennials, are no longer just looking for good taste. They are looking for experiences, authenticity, and the story behind every product…
We live in an era of culinary adventure. Modern consumers are no longer satisfied with ordinary tastes. Especially among Millennials and Gen Z, they are thirsty for new experiences. They want to try flavors that…
In today’s increasingly dynamic global F&B landscape, flavor is no longer just about being tasty or not. Consumers now seek something deeper from a product—stories, experiences, and emotional connections. One of the emerging trends is…
Asia & Southeast Asia are experiencing a remarkable resurgence of interest in local, authentic flavors—and nowhere is this more evident than in South and Southeast Asia. Consumers both in domestic markets and abroad are seeking…
In today’s highly dynamic food and beverage (F&B) industry, authenticity and innovation go hand in hand. Brands must capture changing consumer trends. They also need to connect with emotional memories that food evokes. Indonesia has…
In the global era, consumers seek convenience, consistency, and authentic cultural experiences. Regional flavor offer cultural closeness and conveys stories behind each F&B product to create innovation. This article examines trends in local flavor appreciation,…
Thai cuisine is renowned worldwide for its unique and rich flavors that captivate the palate. Unlike other cuisines that may emphasize only one or two tastes, Thai food is built upon complementary flavor pillars: sour,…
In the food & beverage (F&B) industry, the pursuit of bold and authentic flavors continues to be a key driver of product innovation. One of the most prominent trends in recent years is the rising…
Amid the dynamics of globalization and increasing international mobility, consumer tastes are now undergoing a significant evolution. Modern consumers not only seek delicious flavors, but also desire bold, authentic, and innovative culinary experiences. This paradigm…